SKInnovation participants on their way up the mountain

ABOUT

SKINNOVATION'S HISTORY

Origin

From an African venture bus to the Alps

Before moving to Innsbruck at the end of 2014, Kathrin Treutinger organized the AMPION Venture Bus - a startup event that took around 30 people across West Africa, from Nigeria to the Ivory Coast via Benin, Togo and Ghana. By day the group worked on startup ideas while travelling, in the evenings they pitched them at local hubs and accelerators. The idea she carried home was simple: a Moving Event, where people build things together while they are literally in motion.

Innsbruck came next, for a doctorate with Prof. Johann Fueller at the University of Innsbruck. In Tyrol, motion means skis. Fueller had a regular round-table with people from WKO, Standortagentur and CAST (today Startup Tirol). A friend at CAST put it plainly: "Cool idea, Kathrin - here's 1,000 EUR, you know your way around ski buses and lift tickets. Go make it happen."

In 2015, the first SKInnovation ran as a single day with just over 20 students, plus a handful of mentors and speakers, moving from hut to hut. The guiding question was clear from day one: how can Innsbruck become more innovative and attractive for the startup scene - internationally, not just locally.

The idea

A serious conference in an unusual setting

What

A conference on skis

Take a normal startup conference. Add snow, ski lifts and mountain air. Two and a half days for startups, investors, corporates and innovators from every industry.

Why

Fun environment, serious business

Inspiration shows up where people laugh, move and get outside. We use the mountain to shortcut small talk and get straight to the real conversations.

How

Gondolas beat conference rooms

Gondola rides, ski runs and shared meals replace the plenary hall. The results are real connections and the deals that grow out of them.

Honest note: skiing is not for everyone, and the ecosystem around it can look elitist. We use skis as a door-opener, and we deliberately push impact, sustainability and empowerment at the core of the program.

Growth

2013 -> 2027

  1. 2013

    The seed in West Africa

    Kathrin's idea of a Moving Event that brings people together while they travel is born.

    Kathrin on stage telling the story of an idea from Africa
  2. 2015

    20 people

    20 students, three ski huts

    The first edition in Innsbruck. One day, just over 20 students in teams of four, one mentor each, three huts, and 1.000 EUR of seed money.

    Workshop with sticky notes at the first SKInnovation edition
  3. 2016 - 2019

    ~200

    From student pitch to institution

    A pitch to the Chamber of Commerce brings 25,000 EUR instead of the 5,000 EUR asked for. Hosted by the University of Innsbruck, the format scales to three days across several ski areas, with nearly 200 participants and around 20 nationalities from day one. From the very beginning, it was a truly international event, welcoming people from across Europe, with around 20 different nationalities represented right from the start. Even in that early edition, the event drew remarkable speakers-among them Jochen Engert, co-founder of FlixBus.

    Panel discussion on stage at SKInnovation
  4. 2020 - 2022

    ~100

    Covid reset

    After growing to around 300 people, the 2020 edition is cancelled two days before opening, 2021 is off entirely, and 2022 returns as a single day with 100 people. The community kept showing up.

    Four participants talking on a chairlift above the Tyrolean Alps
  5. 2023

    ~300

    All in

    Back to 300 participants - and a turning point: over the summer the team is rebuilt and the event professionalized in earnest: Kathrin goes full-time, Valentin joins.

    Aerial view of the Hoadlhaus at 2,340 m above Innsbruck
  6. 2024

    ~600

    Breakout year

    The format finds its audience across DACH and beyond, now focused on a single ski area to make the on-mountain setup work at scale.

    Speaker in front of a full audience at SKInnovation 2024
  7. 2025

    ~950

    Peak scale

    950 international SKInnovators, 150 startups, 100 investors, 70 corporates - and a participant cap, since the venues can't hold more. The kick-off moves to the larger Agnes Heller Haus.

    Badges and lanyards prepared at the SKInnovation check-in desk
  8. 2026

    ~900

    Quality over quantity

    New strategy, more commitment, higher quality, but the same energy at 2,340 m. After more than ten years of Kathrin leading alone, Valentin joins as Co-Lead in summer 2026.

    Keynote in the packed main hall at SKInnovation 2026
  9. 2026 / 2027

    Italy Edition + Innsbruck 2027

    Second edition abroad in Madonna di Campiglio, followed by SKInnovation Innsbruck on 10 - 12 March 2027.

    Crowd celebrating with the SKInnovation team in the mountain venue

Impact 2025

What the last edition looked like

950
SKInnovators from across Europe
150
Startups (mostly Pre-Seed & Seed)
100
Investors (VCs, angels, CVCs)
70
Corporates on the mountain
150
Additional attendees
90
Volunteers keeping it running
70 / 30
% from DACH vs. rest of Europe & US

Topics span every industry, with a focus on impact, empowerment, AI, software, health, manufacturing, products, sports tech and corporate innovation.

Who shows up

The room, in names

Speakers on stage

  • Jochen Engert (FlixBus)
  • Waldemar Zeiler (einhorn)
  • Benedikt Boehm (Dynafit)
  • Markus Hallermann (Komoot)
  • Michael Brehm (Redstone VC)
  • Anastasia Barner (FeMentor)
  • Lara Sophie Bothur
  • Valeska Schneider (RIVVER)
  • Quinten Selhorst (EWOR)

Corporates & partners

  • SAP
  • Google
  • Microsoft
  • Amazon
  • Mastercard
  • Accenture
  • Canon
  • Deutsche Telekom
  • N26
  • Erste Bank
  • FlixBus
  • Red Bull
  • Komoot
  • aws
  • Raiffeisen
  • Oesterreich Werbung
  • EIT Manufacturing

Investors on the mountain

  • Redstone
  • Seven Ventures
  • Bayern Kapital
  • UVC
  • Symbia VC
  • Gateway Ventures

Universities in the room

  • TUM
  • ETH Zuerich
  • WU Wien
  • TU Graz
  • Cambridge
  • Copenhagen Business School

What people take home

Jan Gutknecht
Jan Gutknecht
Director SAP for Startups
SKInnovation truly stands out as an event, bringing together startup founders, investors, and ecosystem professionals from all over Europe. The pleasant atmosphere in the alps guarantees meaningful, even spontaneous, connections throughout the entire event. The ideal target group positioning 'SAP for Startups'-services'.
Michael Brehm
Michael Brehm
Founder Redstone VC & former CEO StudiVZ
Top-notch participants, inspiring talks, and a unique atmosphere - I'll definitely be back at SKInnovation! As a Partner VC, we appreciated the relaxed setting that made meaningful networking easy. We met promising startups and formed connections that go beyond the event.

Whats Waiting for all SKInnovators

New chapter

SKInnovation Italy

May 2026

Our second edition abroad, hosted in Madonna di Campiglio. Same formula, new mountain, growing community.

Visit website

Next up in Innsbruck

10 - 12 March 2027

Two and a half days at 2,340 m in the Axamer Lizum, plus the kick-off evening in Innsbruck.

Come up the mountain with us.

Join SKInnovation 2027 in Innsbruck - 10 to 12 March.

Organized by transfercenter Wissenschaft - Wirtschaft - Gesellschaft, University of Innsbruck.