Lara Sophie Bothur is one of the most influential Tech Influencers worldwide and a globally recognized Tech Translator who bridges cutting-edge technology and everyday understanding. With a background in psychology and digital transformation, she runs the largest personal LinkedIn account in the DACH region and reaches over 400 million impressions per year, shaping how technology influences society, business, and culture.
She became known for making complex technologies—AI, robotics, digital healthcare, future manufacturing—human, relatable, and inspiring. Her storytelling approach turns innovation into everyday moments, like introducing her 101-year-old grandfather to car sharing, and led to the role of Tech Translator, connecting technical progress with real human meaning.
Lara works with organizations like AWS, Google, Meta, SAP, NVIDIA, and Siemens to build influential executive voices, craft impactful narratives, and communicate responsible innovation. She has spoken and moderated at Web Summit, CES, and SXSW, empowering leaders to understand emerging tech and communicate it with clarity, confidence, and purpose. Driven by the belief that technology is only progress when people can understand and use it, she is dedicated to making innovation accessible to all, especially future generations.