TikTokSophie develops holistic advertising strategies for enterprise clients in the DACH market. Beyond classic full-funnel approaches, she integrates creator marketing, TikTok Shop, and livestreaming into platform-native go-to-market plans. She works closely with leadership teams and cross-functional partners to maximize brand performance, reach, and growth.
SkiWith more than ten years in ski racing and coaching, she builds communities that are authentic and well structured. She was named Sports Promoter of the Year and built Germany’s largest digital ski club community. Her mindset comes from competitive sports: focus, drive, team spirit.
Women ERGAs Co-Lead of the TikTok Germany Women ERG and founder of WegotBusiness, she creates spaces for exchange, networking, and mentorship. The goal is to make women in tech more visible, strengthen them, and grow together. Community building with impact and heart.