Victoria Neuhofer, MSc Ing.– Founder | Speaker | Entrepreneur
I’m an serial entrepreneur, speaker & strategist with entrepreneurship running through my veins. As the 11th generation of a 370-year-old family business, I grew up with innovation, courage & the mindset that change is something you create, not wait for. Still, I chose my own path — building companies that redefine how business, sustainability & impact work together.
I founded Damn Plastic, an impact brand & retail concept that turns sustainability into something simple, cool & accessible. Our mission: stop greenwashing & make doing good effortless. With stores, B2B solutions & a franchise system, we’ve shown that conscious consumption can be profitable 6 fun. Our idea of Passive Sustainability – impact without lifestyle sacrifice – became our signature.
My second venture, VEATZZ – the Magic Flour, brings grandma’s kitchen into the modern world. Vegan, allergen-free, organic & working with just water. We ha’ve built a scalable brand combining health, inclusivity & innovation with startup speed.
As a speaker & advisor, I focus on entrepreneurship, leadership, circular economy, & the mindset behind building impact-driven companies. I’ve spoken on international stages – from TEDx to corporate keynotes – inspiring people to rethink how we build & grow.
I’m also a trade delegate in the Austrian Parliament & serve on the board of the Young Economy. My book “From BFFs to CEOs”, co-written with my business partner, shows how friendship, trust & emotion can become a powerful startup strategy. From it, we founded the CoBoss Academy & launched the podcast “Before Applause”, sharing real founder stories & lessons behind visible success.
I believe business doesn’t need to be perfect, but it must be effective. Less talk, more action. Less ego, more impact. My goal: build companies that make people care, make systems smarter & make change damn sexy.
In short: I don’t just start businesses. I start movements.